This is especially important if your business has competition (which 99.9% of them do). Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. A logo makes you stand out from the competition Logos do something aside from look pretty, right? Yes! Logos serve many functions. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline. Logo design is all about creating the perfect visual brand mark for a company. A good logo shows what a company does and what the brand values. What is a logo? -Ī logo is a symbol made up of text and images that identifies a business. What is a logo? Here are the main elements logos consist of. That’s a lot of responsibility on a tiny image! Here’s the definition of what a logo is and how to make the most of it. It helps customers understand what you do, who you are and what you value.

But they can be so much more! A good logo is the cornerstone of your brand. At the very basic level, logos are symbols made up of text and images that help us identify brands we like.

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